Movim • ‘Give us back our Fingers’: uproar in France as Cadbury biscuits vanish

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‘Give us back our Fingers’: uproar in France as Cadbury biscuits vanish

news.movim.eu / TheGuardian • 11 November, 2024

Disappearance of chocolate-covered treats from shelves prompts anger as well as an outpouring of nostalgia

A famous 1981 French advert for Cadbury Fingers showed a boy hiding a box of the biscuits behind his back while his mother demands to know if he has eaten them all. “ Non , non ,” he insists, his nose growing, Pinocchio-like, with each denial.

The marketing slogan was: “Cadbury, the chocolate biscuit that doesn’t cheat.”